Mermaids have a serious PR problem. Everyone's so focused on the whole "luring sailors to a watery grave" thing that nobody stops to ask the obvious question — what exactly were those sailors doing out there at 3am in the first place? (I meant to use that em-dash...seriously!!)

But here's the thing about mermaids: they live underwater. There are no coffee shops, espresso machines or a barista named Chad who draws little hearts on your cup. Just cold, dark, fish-scented water as far as the eye can see.

No wonder they're in a bad mood.

Honestly, the whole "doom and destruction" reputation makes a lot more sense when you realize these creatures have been running on zero caffeine since the beginning of time. That's not a monster. That's just someone who needs a decent cup before they deal with people.

Sound familiar?

There's a whole category of humans who function exactly like mermaids before their morning coffee. Half-present, vaguely threatening, making sounds that don't quite pass for communication. The only difference is one good cup changes everything. The fog lifts. Sentences happen. Eye contact becomes possible again.

The people behind the occasional conspiracy about why gas station coffee somehow hits different at midnight, thank you for being a part of this journey.

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Roaster Notes

Seth Taylor Coffee Roasters (​https://sethtaylor.ca/​ )

Toronto, ON

In their own words: “My journey started in 2008 bagging coffee after hours in a roastery/café. This is where I fell in love with coffee. Next thing I knew we won the 2010 Canadian Barista Championship! Then onto judging competitions and training competitors in both England and Canada.

In 2013 I started working for a roaster with a focus on revamping their roasting program and learning the green buying trade. BAM!

We were crowned Roaster of the Year by Roast Magazine in 2015.

In 2017 I took the leap and started my own business. Seth Taylor Coffee is a high quality coffee roaster. My mission is to source the absolute best single origin coffees available. Offerings rotate regularly based on coffee seasonality with a focus on single variety lots.”

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Until the fog lifts

des